ADVERTISING

The campaign will precede leading up and during the release. The visuals featured in the ads are highly impactful as they generate interest. The campaign accomplishes this by showcasing iconic images that consumers may recognize (ex. Nike), but may not be familiar with the creator, Abloh.

PREMIERE MERCHANDISE

While designing this collection it was important to tell Abloh's story through the items. This was not only executed through his interests like skateboarding but with familiar typefaces and the use of his infamous quotation marks, a direct nod to Off-White.